Shanghai, China – October 16, 2024 – In response to the growing enthusiasm for sports in China, Swiss athletic brand On Holding AG is increasing its investment in youth tennis to inspire a new generation of players. This initiative was highlighted during a recent event in Shanghai, where tennis legend Roger Federer made a surprise appearance.
Federer, an investor and partner of On, joined young athletes from the Yunnan Wild Elephant Tennis Club, encouraging them to embrace tennis with passion and envision bright futures in the sport. “Every time I set foot on this vibrant land, I always feel a new sense of surprise,” Federer said. “Tennis is becoming increasingly popular here, and witnessing this change fills me with joy and pride.”
Since partnering with On in November 2019 as both an entrepreneur and co-designer, Federer has been dedicated to promoting tennis in China. His involvement aims to infuse renewed energy and confidence into the country’s tennis landscape.
The event in Shanghai marked a significant journey for the young players, who traveled over 2,300 kilometers from Yunnan to participate. Rebecca Cai, On’s general manager for the Asia-Pacific region, emphasized the importance of their journey, stating, “The story of the Yunnan Wild Elephant Tennis Club is a microcosm of the development of youth tennis in China, showcasing its vitality and potential.”
Cai added, “On is committed to helping athletes realize their dreams, and we are honored to support the future of the tennis industry and empower the next generation.”
The excitement around tennis aligns with a broader resurgence in sports enthusiasm in China, fueled by major sporting events like the European Cup and the upcoming Paris Olympic Games. Jiang Yiyi, deputy dean of the sports, leisure, and tourism school at Beijing Sports University, noted that this revival is expected to invigorate the sporting goods market in the country.
With Federer and On Holding AG at the forefront, the future of tennis in China looks promising as they work together to cultivate young talent and elevate the sport’s profile nationwide.