MTN Nigeria has launched its much-anticipated “Go M.A.D” campaign in Ibadan, aimed at encouraging young people to make a difference in their communities. The initiative, which stands for “Go Make A Difference,” seeks to inspire Nigerian youth to take meaningful actions toward social change and contribute to the nation’s progress.
At an exciting event attended by local influencers, industry leaders, and hundreds of eager participants, MTN unveiled a series of activities and partnerships that will empower young Nigerians to drive innovation, entrepreneurship, and social impact. The campaign underscores MTN’s commitment to fostering a digital-first society where youth are at the forefront of transformation.
“We are thrilled to bring the ‘Go M.A.D’ campaign to Ibadan, a city known for its rich cultural heritage and vibrant youth culture,” said MTN Nigeria’s Chief Marketing Officer, Adia Sowho. “Through this campaign, we hope to create a movement that sparks positive change, offering the tools and platforms necessary for young people to make a tangible difference in their communities.”
The event featured inspiring speeches, workshops, and interactive sessions on digital skills, social entrepreneurship, and civic engagement. Participants also had the opportunity to access MTN’s latest digital tools and resources, enabling them to leverage technology for social good.
MTN’s “Go M.A.D” initiative will continue to roll out across key cities in Nigeria, further amplifying its call for youth to lead and create change.
source: newsdiaryonline.com