At the Sino-Singapore Tianjin Eco-city Science Park, visitors are greeted by digital humans in multiple languages, offering a glimpse into the rich heritage of Tianjin’s time-honored products. The digital center’s exhibition hall, featuring VR glasses, immerses visitors in a virtual world where they can explore intangible cultural heritage, century-old brands, and creative cultural products from the Beijing-Tianjin-Hebei region.
Launched in July 2023, the Tianjin Digital Trade Global Promotion Platform, in its newly updated 2.0 version, facilitates global cultural and commercial exchanges. The platform allows enterprises to intelligently match domestic and international market information using AI and big data, reducing market expansion costs and enhancing collaboration efficiency. Over 100 digital services enterprises have joined the center in the past year, with the platform serving as a hub for the digital services industry.
China’s first 3A game, Black Myth: Wukong, gained international recognition in 2023, and companies like SNK Technology have leveraged the platform to promote domestic cultural products globally. The center’s immersive virtual experience space also showcases works by Tianjin Mdog Animation Studio, which has contributed to the production of animated films and games, such as Monkey King: Hero is Back and Nezha. Mdog has collaborated with BlueFocus to establish a VR lab and experience center aimed at introducing Chinese games and cultural products abroad.
As a national-level cultural export base, the Sino-Singapore Tianjin Eco-city supports over 2,500 enterprises focused on cultural exports, with digital culture exports valued at $39 million by the end of 2023. The city is playing a pivotal role in empowering Chinese culture to go global, promoting “China-chic” brands on the international stage.