The 26th Harbin Ice and Snow World is offering a unique business opportunity with the auction of nine candied fruit sales stalls, starting at a bid price of 1 million yuan ($137,850). This auction, announced by the Harbin Auction Company, has generated significant public interest and discussion, particularly regarding the high starting bid and stringent requirements for participation.
To bid, companies must meet several conditions, including possessing a business license, food business license, and a food production license, each issued for at least one year within Heilongjiang province. Additionally, the food production license must specifically cover candied fruits. Winning bidders must also provide quality inspection reports for at least five products within 10 days of securing the stall.
The auction stipulates that bidders must comply with product specifications and pricing guidelines set by the Ice and Snow World. Violations of pricing rules can lead to fines, and if complaints arise or negative media coverage occurs, deposits will be deducted, and business qualifications may be revoked.
One of the more notable aspects of the auction is the requirement for bidders to supply their own container houses, designed to match the park’s aesthetic. These container houses must adhere to strict size guidelines and are estimated to cost around 50,000 yuan. The houses must also pass inspection before they can operate.
Wang Lili, a researcher at the Heilongjiang Provincial Academy of Social Science, highlighted the potential business opportunities given the high foot traffic at the Ice and Snow World, which attracts millions of visitors annually. However, she also warned of the significant costs involved, including the auction price, container house preparation, decoration, equipment, and staff wages. She cautioned that businesses must carefully assess their risks and market conditions to avoid financial failure.
The Harbin Ice and Snow World, recently recognized by Guinness World Records as the world’s largest ice and snow park, is expected to expand further this winter, increasing its size from 810,000 to 1 million square meters. With its large-scale attractions and festive atmosphere, the park remains a popular destination for both domestic and international visitors.
The opening of the Ice and Snow World for the 2024 season is anticipated to draw even more visitors, adding to the potential appeal for businesses vying for a spot in this lucrative, though competitive, market.